Consumer Behavior: Income Social Class and Economic Behavior
Number of pages:
8
ABSTRACT:
This is an 8 page paper discussing income social class on economic and consumer behavior. In many of the theories of consumer behavior the level of income and social class seem to play a part in economic behavior and spending. Many theorists have historically believed that economic behavior was largely based on individual tastes which were unaffected by social interactions or economic class. Recently however, researchers have found that while some trends are consistent throughout classes regarding economic behavior such as over-spending and under saving in an attempt to gain status materials similar to that of the higher class, other spending behaviors differ depending on economic class, such as food consumption behavior and percentage of dispensable income spent on leisure activities.
Bibliography lists 10 sources.
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File: D0_TJincom1.rtf
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